Interview: Winning the Great Power Competition with Soft Power

Dan Runde, Senior Vice President and Director at the Center for Strategic and International Studies (CSIS), delves deeper into the details of his book “The American Imperative: Reclaiming Global Leadership through Soft Power” with the World Affairs Council of Atlanta.   Runde approaches the essential questions of what soft power is and how to measure it while analyzing America’s non-military power in the context of great-power competition. Through the exploration of topics like broad-based economic growth, good governance, anti-corruption measures, and stronger US leadership in the multilateral system, we come to make sense of how elements of soft power could potentially be the United States’ greatest asset in today’s global environment.

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